Ice Bucket Challenge is launched.

A fundraising campaign to combat amyotrophic lateral sclerosis (also known as Lou Gehrig’s disease), it is popularized by Pat Quinn, of Yonkers, New York, and Pete Frates, a Beverly native and former Boston College baseball player. The campaign becomes an internet sensation and raise some $220 million for ALS research by the time of Frates’ death on December 9, 2019, and Quinn’s death on November 22, 2020.